From THE STREET To the GYM
bad dog, IS what THE TOUGH wear
For the bold, the loyal, the unbreakable
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About Us
Raised by GRIT. FORGED IN IRON
We weren’t born in boardrooms or built in Silicon Valley.
BAD DOG started somewhere harder — a made-up gym with rusted plates, cracked concrete, and no AC.
The kind of place where the only mirrors were for checking form, not flexing.
Learn how everything started, the story behind the brand.
Community
Got grit? Stay loyal? Never back down from a challenge?
Then you’re one of us — you’re a Bad Dog. And that means you belong in The Pack.
The Pack is our crew — built from the real ones. The disciplined, the bold, the ones who earn everything they’ve got.
It’s more than a community. It’s a code.
When you wear Bad Dog, you’re not alone — you’re running with a pack that moves with purpose and fights with heart.
Bad Dog represents your spirit. We know what you need to train & we’ve got your back!
Wear the MARK. Keep THE CODE.
The BAD DOG Pack is for the different. The rebels.
We don’t want followers — we want true rebels.
We lift each other up. We don’t fake hype.
We train like alphas, and we move as one.
Inside the pack:
— You get early access.
— You get community.
— You get respected.
But you earn your place.
This isn’t about merch. This is about mindset.
BAD DOG is IDENTITY for the relentless. The loyal. The bold.
The Founders
Before the hype. Before the gear. Before the world knows…
There’s you — THE FOUNDERS.
The First 50.
The REAL ONES.
The first 50 who believed.
Who wore the badge before the brand blew up.
Who trained like dogs, and showed up like alphas.
Get your spot. Lifetime perks. Legacy status.
Welcome to the Original Pack.
Beyond the gear
Our OFFERS
No hype. No shortcuts. Just heart.
Every plan, every product, every piece is made with one thing in mind: YOU!
We know what you need — because we needed it too.
PRODUCTS - Starter's Pack
Every piece carries our story — and your status. Wear the mark.
— Active wear
— Street Collection
— Gym gear
VIP MEMBERSHIP
Get monthly plans, Tribe Access, discount drops & more.
— Monthly Challenges
— Pack-Only Merch
— Loyalty Rewards
1 ON 1 COACHING (Ezra)
Work with the OG himself. Real plans. Real progress. No AI fluff.
— Tailored routines
— Voice notes, check-ins, and feedback
— Available for 10 clients per month
WHY BAD DOG?
Because we don't make gym clothes.
We make loyalty, grit, identity.
We're the expression of your rebellion
When you wear BAD DOG, you’re not repping a logo. You’re repping a legacy.
We are like you!
We drop early. We train hard. We don’t quit.
Want in on This TRIBE?
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